The Internet has transformed how many businesses operate and Re-Work clearly explains how to build and run a business in this new era. However, in contrast to some Internet-era business approaches that encourage fantasy accounting and venture capital infusions until the patient is alive, the author encourages bootstrapping, building within real-world financial considerations, and being methodical.
Using examples from his company’s internal technology development, the author shares ideas on using and managing a distributed workforce operating out of the normal office structure. I applaud his desire to kill the oft misused word “entrepreneur.” I also appreciate the focus on building a business that creates value for the customer, not just a financial parachute for the founders.
Focus on business guides instead of plans. Business plans are based on thinking in the past about how things will be in the future. When you are in that “future” don’t be constrained by the plans of the past. View it for what it is: an educated guess from the past about how things would be and what you wanted to accomplish. As things change, adjust. Don’t be constrained.
Great book for rethinking the modern workplace and company.
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