My rating: 4 of 5 stars
The book explores the challenges of developing a consistent voice, concise storytelling, and being fresh but familiar, within a limited space on a consistent schedule. These unique features of column writing are useful lessons for bloggers and content creators who must regularly develop similar work. The author shared personal experience, input from award-winning columnists, and sample work to convey important lessons. She broke down the topics into manageable sections that are sufficiently informative and practical without sounding like an academic textbook.