My rating: 4 of 5 stars
This book is a good resource for people getting into copywriting or want to improve their persuasive writing ability. Following the principle that people purchase primarily from primal emotion then bring logic in to justify the decision, the author steps through principles then illustrates them with compelling examples. He also has provided good resources on his website to complement what’s in the book. The social media section is a touch dated but still valuable.
He does go on tangents like his affinity for writing instead of typing (repeatedly acknowledging his lack of typing skill) which was distracting. We all have preferences for how we work but can follow the same principles. But this was a small part. It was a valuable help for some marketing projects at work.