Book Review: Persuasive Copywriting

Persuasive Copywriting: Using Psychology to Influence, Engage and SellPersuasive Copywriting: Using Psychology to Influence, Engage and Sell by Andy Maslen

My rating: 4 of 5 stars

This book is a good resource for people getting into copywriting or want to improve their persuasive writing ability. Following the principle that people purchase primarily from primal emotion then bring logic in to justify the decision, the author steps through principles then illustrates them with compelling examples. He also has provided good resources on his website to complement what’s in the book. The social media section is a touch dated but still valuable.

He does go on tangents like his affinity for writing instead of typing (repeatedly acknowledging his lack of typing skill) which was distracting. We all have preferences for how we work but can follow the same principles. But this was a small part. It was a valuable help for some marketing projects at work.

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Book Review: The Art of Column Writing

The Art of Column Writing: Insider Secrets from Art Buchwald, Dave Barry, Arianna Huffington, Pete Hamill and Other Great ColumnistsThe Art of Column Writing: Insider Secrets from Art Buchwald, Dave Barry, Arianna Huffington, Pete Hamill and Other Great Columnists by Suzette Martinez Standring

My rating: 4 of 5 stars

The book explores the challenges of developing a consistent voice, concise storytelling, and being fresh but familiar, within a limited space on a consistent schedule. These unique features of column writing are useful lessons for bloggers and content creators who must regularly develop similar work. The author shared personal experience, input from award-winning columnists, and sample work to convey important lessons. She broke down the topics into manageable sections that are sufficiently informative and practical without sounding like an academic textbook.

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